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Importance of a Website

The internet is rapidly changing the way we make purchasing decisions. 93% of business purchases and 90% of large consumer purchases are researched online first. It’s more important than ever to have an online presence and take advantage of online marketing.

Be found online when and where customers are looking for your products and services.

Effective Targeted Marketing

Websites are relatively inexpensive yet effective marketing tools which significantly increase your business’s exposure. Websites are more effective at advertising your products and services than any other form of traditional advertising because users are actively engaged in learning about your offerings.

Traditional advertising has a particular products or service pitched to the viewer, whereas online advertising through a website allows a viewer to click links and learn more about a specific product or service that interests them. Somebody who is actively seeking out your products and engaged in learning about your offer’s is somebody who will be more likely to convert into a customer.

Communication Platform

A good website should effectively communicate your desired messages, effectively present your products and services, and create a need for the user to take action & contact you; it should employ a multitude of illustrations, graphics, images, and designs to maximise engagement.

Websites can interactively communicate to an unlimited audience simultaneously. A well designed website and persuasive content can communicate at the same level of information and expertise to the reader as being face to face with a sales person.

With such a level of scalability and effectiveness at selling your products and services, it's no wonder so many businesses have put a website at the center of their integrated marketing communications.

Get Online and Be Found On Google

If you don’t have a website or not found on Google then it’s very hard for existing customers to find your basic details such as phone number, email address, and business address. These days most people simply type the company's name into Google to retrieve the phone number, but if your website doesn't show up, then there's already a full list of search results (your competitors) as alternatives for them to contact.

All businesses want their brand name recognised and remembered, but that’s useless if people can’t find your basic contact details when it’s time they want to buy your products and services.

A website is an essential foundation to grow your business, and it’s required for all online marketing platforms, establishing credibility & expertise, keeping in touch with existing customers, and enables e-commerce.

If you’re interested in starting a new website or updating an existing one contact us to learn more about getting started.

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