Search engine marketing, commonly abbreviated to SEM; It is the use of search engines as the key platform for advertising your business, products, or services. Search engines are the first place most people go when seeking information, products, services, and entertainment.
Google, Bing, Yahoo and sites, have the phonebook almost completely replaced. Search engines are among the most important channels of customer acquisition and lead generation for almost any marketing campaign. If your business is not presented as an option for searches relevant to your business, or you are not on the first page, then your business is missing out on huge marketing funnel.
Search engine marketing is an important area of online marketing because it's the place where customers go first. Google is like a magnet which attracts potential customer as soon as a corresponding search term has been provided. The goal of search engine marketing is to place your business, products, and services so that they presented to potential customers when they show interest.
Whether SEM is performed via paid advertising, organic listings, or combination of both; we can help you get your business in front of searchers.
SEO of your website is the process of making your website content as compatible with search engines as possible, and fine tuning your content to be most compatible with your target. The better your content and SEO is, the more exposure you will have in organic search listings. Ranking highly in organic search is the dream for many businesses and online marketers, although it takes a lot of work, rides on many factors, and not always feasible to rank your content for all target keywords.
Both Organic and Paid listings benefit from many of the same aspects of SEO. A strong understanding of SEO is critical to the ROI for all aspects of online marketing.
Keywords are the basis of most all online marketing, thus relevant keywords and terms are what will connect your products & services with your customers. The big advantage is the ability to control your audience by only bidding on relevant keywords, a visitor to your website derived from a relevant keyword will be more engaged to what you have to offer, they already have a strong interest in your products and services.
When your content, website, and paid ads are well optimized; you will be driving highly qualified traffic to your website which will result in a higher response rate, and reduce bounce. A successful paid advertising campaign means that your business and the searchers satisfied with the results, this is the best outcome from paid advertising and is rewarded by search engines with a high quality score. With a high quality score you will only have to pay a fraction the cost per click for a higher ad rank, compared to a competing ad with a lower quality score. The savings alone from a high quality score make it worth spending time and effort optimizing your content, website, and paid ads.